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040			_aTUPM _bTUPM _cTUPM _dEnglish _erda
050			_aBTH HD 28 _bB67 2025
100			_aBoquiren, Syron M. _eauthor
245			_aAssessing The Efficacy Of Reviews And Ratings In Shopee App: _bBuilding Trust In E-commerce Among The Gen-z Consumers Of Technological University Of The Philippines – Manila/ _cSyron M. Boquiren, Mafe Lagrason, Hector F. Loremia, Satine Nyrelle Anne V. Pareja, Princess Ilse G. Sebido, Leanne B. Velasquez and Oceania Mari F. Vengado.--
260			_bTechnological University Of The Philippines, Manila. _c2025, January.
300			_axii, 130 pages. _c29 cm
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's Thesis
502			_aCollege of Liberal Arts.-- _bBachelor Of Science In Entrepreneurship: _cTechnological University Of The Philippines, Manila. _d2025
504			_aIncludes bibliographic references and index.
520			_aSince e-commerce has grown so quickly, consumer behavior has changed drastically, making trust an essential component of online transactions. With a particular focus on Shopee users at the Technological University of the Philippines-Manila's College of Liberal Arts, this study examines the effectiveness of online reviews and ratings in fostering customer trust among Generation Z consumers. The study investigates how reviews and ratings affect buying decisions and promote confidence in e-commerce using a descriptive research design and survey methodology. The results show that when assessing the quality, reliability, and authenticity of sellers, Generation Z buyers give reviews and ratings a lot of weight. While negative feedback turned off potential customers, positive evaluations and high ratings were found to be important elements in increasing consumer confidence and purchase intent. The study emphasizes the practical implications for e-commerce platforms and sellers in fostering credibility and customer loyalty, as well as the role that trust-building methods have in influencing consumer behavior. By providing practical insights for boosting trust in the online marketplace, this research advances the understanding of digital consumer behavior. Keywords: E-commerce, Online reviews and ratings, Generation Z, Shopee users, Consumers’ trust
650			_aEntrepreneurship
650			_aE-commerce
700			_aLagrason, Mafe _eauthor
700			_aLoremia, Hector F. _eauthor
700			_aPareja, Satine Nyrelle Anne V. _eauthor
700			_aSebido, Princess Ilse G. _eauthor
700			_aVelasquez, Leanne B. _eauthor
700			_aVengado, Oceania Mari F. _eauthor
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999			_c29747 _d29747