000			02980nam a22003017a 4500
003			OSt
005			20250520142849.0
008			250520b |||||||| |||| 00| 0 eng d
040			_aTUPM _beng _cTUPM _dTUPM _erda
050			_aBTH HD 28 _bB84 2025
100			_aBugay, Mia Mariel E _eauthor.
245			_aNavigating digital transformation in the food industry : _bexploring opportunities and challenges for micro-enterprises in the city of Manila / _cBugay, Mia Mariel E., Cabasal, Aurea, Gural, Roselle R., Sunga, Rowswelle A., Tesoro, Daniella-alreen T.
260			_aManila : _bTechnological University of the Philippines, _c2025.
300			_ax, 109 pages : _bcolor illustrations ; _c29 cm. + _e1 CDROM (4 3/4 in)
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis.
502			_aCollege of Liberal Arts. -- _bBachelor of Science in Business Administration : _cTechnological University of the Philippines, _d2025.
504			_aIncludes bibliography.
520			_aDigital transformation has emerged as a critical strategy for micro-enterprises in the food industry, particularly within the context of Manila's dynamic market. This study investigates the multifaceted landscape that these small businesses encounter as they adapt to technological advancements. The study aims to identify both the opportunities— such as improved operational efficiency, enhanced customer engagement, and expanded market reach—and the challenges, including financial constraints, skill gaps, and resistance to change, that micro-enterprises face in their digital transformation journeys. Through a quantitative analysis involving surveys of food micro-enterprise owners, this research seeks to map the demographic and business profiles of respondents while assessing their digital transformation levels. The findings will provide insights into how these enterprises can leverage technology to foster growth and sustainability. Additionally, the study emphasizes the importance of tailored strategies and best practices that can empower micro-enterprises to navigate their unique hurdles effectively. The significance of this research extends beyond academic inquiry; it serves as a valuable resource for aspiring entrepreneurs, policymakers, and future researchers. By illuminating the critical role of digital transformation in enhancing competitiveness within Manila's food sector, this study contributes to a deeper understanding of how micro-enterprises can harness digital tools for resilience and innovation in an ever-evolving economic landscape. Keywords: Digital Transformation, Micro Enterprises, Manila, Opportunities, Challenges, Small Business, Technology Adoption
650			_aIndustries _xFood industry
700			_aCabasal, Aurea. _eauthor.
700			_aGural, Roselle R. _eauthor.
700			_aSunga, Rowswelle A. _eauthor.
700			_aTesoro, Daniella-Alreen T. _eauthor.
942			_2lcc _cBTH CLA _n0
999			_c29819 _d29819