000			03934nam a22005173i 4500
001			ebs26439130e
003			EBZ
005			20250616091838.0
006			m o d ||||||
007			cr|unu||||||||
008			200526s2020 enk ob 001 0 eng
020			_z9781350112391
020			_z9781350428133
020			_a9781350112407 (online)
020			_a9781350112414 (online)
020			_a9781350112421 (online)
035			_a(EBZ)ebs26439130e
040			_aDLC _beng _dEBZ _cTUPM _erda
042			_apcc
050			_aZ 250 _bK55 2024
099			_aAvailable Online
100	1		_aKlevgaard, Trond, _eauthor.
245			_aThe new typography in Scandinavia : _bmodernist design and print culture/ _cTrond Klevgaard
264		1	_aLondon ; _aNew York : _bBloomsbury Visual Arts, _c2024
300			_a xiii, 258 pages, 8 unnumbered pages of plates : _billustrations (some color) ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490	0		_aCultural histories of design
504			_aIncludes bibliographical references and index.
505	0		_aOrigins and networks -- Section I: Printing and advertising cultures -- Modification: The printing trade's versions of the New Typography -- Compartmentalization: Cultures and practices of advertising -- Section II: Printing and society -- Realignment: Functionalism as ideology, style and resistance -- Isolation: Future-people and rational consumers -- Assimiliation.
520			_a"This is the first monograph on Scandinavia's 'new typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how new typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice"-- _cProvided by publisher.
590			_aKlegaard, T. (2024). The new typography in Scandinavia: Modernist design and print culture (1st ed.). Bloomsbury Visual Arts.
650		0	_aGraphic design (Typography) _zScandinavia _xHistory _y20th century.
650		0	_aGraphic design (Typography) _xSocial aspects _zScandinavia _xHistory _y20th century.
650		0	_aPrinting _zScandinavia _xHistory _y20th century.
650		0	_aPrinting _xSocial aspects _zScandinavia _xHistory _y20th century.
650		0	_aGraphic arts _zScandinavia _xHistory _y20th century.
650		0	_aGraphic arts _xSocial aspects _zScandinavia _xHistory _y20th century.
773	0		_teBook Academic Collection (EBSCOhost) – North America _dEBSCO
776	0	8	_iPrint version: _aKlevgaard, Trond. _tThe new typography in Scandinavia _dLondon ; New York : Bloomsbury Visual Arts, 2020. _z9781350112391 _w(DLC) 2020018732
856	4	0	_3Full text available: 2021. _zAvailable in eBook Academic Collection (EBSCOhost) – North America. _uhttp://resolver.ebscohost.com/Redirect/PRL?EPPackageLocationID=9616.26439130.0&epcustomerid=s8491974&db=9616
942			_2lcc _cBK _n0
949			_hHM-EBOOK
999			_c29943 _d29943