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003			OSt
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008			250702b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH HD 28 _bA93 2025
100			_aAyade, Princess _eauthor
245			_aThe emergence of cloud kitchens: assessing impact on Modern restaurant operations and customer behavior/ _cPrincess Ayade, Jhennesis De Guzman, Kaiel Andrae, Rolinda Durian, Angelyn Elloraba, and Ayman Kour.--
260			_aManila: _bTechnological University of the Philippines, _c2025.
300			_axiv, 223pages: _c29cm.
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis
502			_aCollege of Liberal Arts.-- _bBachelor of science in business administration major in Industrial management: _cTechnological University of the Philippines, _d2025.
504			_aIncludes bibliographic references and index.
520			_aThe rise of cloud kitchens, or virtual kitchens, has disrupted the food service industry by introducing a delivery-only business model, addressing modern consumer demands for convenience, affordability, and flexibility. This study examines cloud kitchen operations in Metro Manila, Philippines, analyzing operator demographics, operational challenges, and customer perceptions, including factors influencing satisfaction, loyalty, and behavior. A descriptive research design was utilized, employing a survey of cloud kitchen operators. Data were gathered via surveys from 25 virtual kitchen operators. Findings reveal that cloud kitchens excel in cost efficiency, food quality, and service speed but face challenges in maintaining customer engagement and delivery efficiency. The study highlights the potential of cloud kitchens as a transformative force in the restaurant industry, offering insights for businesses looking to optimize operations and enhance customer experience. Recommendations include focusing on industry-wide standards and technological integration to improve operational efficiency, developing customer loyalty and satisfaction strategies tailored to operators’ personal circumstances, and introducing supportive frameworks that address civil-status- related disparities, particularly in quality control and market competition.
650			_aCloud kitchen
650			_aCustomer behavior
650			_aFood service industry
700			_aDe Guzman, Jhennesis _eauthor
700			_aDelos Santos, Kaiel Andrae _eauthor
700			_aDurian, Rolinda _eauthor
700			_aElloraba, Angelyn _eauthor
700			_aKour, Ayman _eauthor
942			_2lcc _cBTH CLA _n0
999			_c30037 _d30037