000			02327nam a22003017a 4500
003			OSt
005			20250703104336.0
008			250703b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH N 85 _bA46 2023
100			_aAloro, Eugene V. _eauthor
245			_aLet’s craft it up: _bresurgence of pottery arts using a social media campaign of wabi sabi ph for young professionals in selected cities in metro manila/ _cEugene V. Aloro, Ron Andrei Evardone, Brian Mclein T. Francisco, and Anfernee A. Valera.--
300			_avii, 153pages: _c29cm.
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
501			_aBachelor;s thesis
502			_aCollege of Architecture and Fine Arts.-- _bbachelor of fine arts major in advertising: _cTechnological University of the Philippines, _d2023.
504			_aIncludes bibliographic references and index.
520			_aThis research aims to develop an advocacy social media campaign for the resurgence of pottery arts using a social media campaign of Wabi Sabi PH for young professionals in selected cities in Manila. A social media campaign for resurging the dying craft of pottery, bringing it into modern taste, and embracing the art of imperfection with minds clearer with this beautiful and therapeutic art form. The inclusion of social media campaigns, in particular, will serve as a foundation for everyone's knowledge and will support pottery arts here in the Philippines, enlighten everyone about the countless benefits of pottery in our lives, and encourage us to craft it up by discovering the healing power of clay. A quantitative data collection methodology was used to gather the information and results that will support the research work. The findings of the survey were used to enhance the quality of this study, and statistical analysis of the potential respondents was performed in order to ensure that all of the research objectives were fulfilled. For the advocacy campaign, Instagram will be used as an online platform.
650			_aPottery arts
650			_aCultural awareness
650			_aArt resurgence
700			_aEvardone, Ron Andrei. _eauthor
700			_aFrancisco, Brian Mclein T. _eauthor
700			_aValera, Anfernee A. _eauthor
942			_2lcc _cBTH CAFA _n0
999			_c30088 _d30088