000			02203nam a22002897a 4500
003			OSt
005			20250731180123.0
008			250731b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH N 85 _bL34 2025
100			_aLagos, Jason E. _eauthor
245			_aInkcredible tale: _badvertising campaign promoting lenjotzkie studio and motivating aspiring filipino comic artists through website platform/ _cJason E. Lagos and Paul Danrhick A. Ong.--
260			_aManila: _bTechnological University of the Philippines, _c2025.
300			_a214pages: _c29cm.
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis
502			_aCollege Of Architecture and Fine Arts.-- _bBachelor of fine arts major in advertising: _cTechnological University of the Philippines, _d2025.
504			_aIncludes bibliographic references and index.
520			_aThe INKcredible Tale Campaign shares the inspiring story of Lenjotzkie Studio’s owner, who transformed from an aspiring comic artist into the successful founder of a Pasig City-based graphic and comic/manga studio. This campaign aims to motivate aspiring Filipino comic artists while raising awareness of Lenjotzkie Studio as a significant player in the local comics industry. Purposive sampling was used to gather data from artists in Caloocan, Malabon, Navotas, and Valenzuela, surveying 100 artists and those who are affected by the study, also conducting interviews with 10 participants. This approach examined effective strategies for promoting artwork and personal branding through digital platforms. The post-survey, which gathers data on the study's effectiveness, involves 100 participants. The study also explores the development of engaging comic content, motivational story, and the essential elements of a website that supports the needs of artists. The campaign aims to boost the creative community while empowering Filipino artists for global recognition.
650			_aComic industry
650			_aCreative branding
650			_aArtist journey
700			_aOng, Paul Danrhick A. _eauthor
942			_2lcc _cBTH CAFA _n0
999			_c30606 _d30606