000			02358nam a22002897a 4500
003			OSt
005			20250801130159.0
008			250801b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH H 85 _bA74 2025
100			_aArellano, Alyssa B. _eauthor
245			_aParat nga bahandi: _ba creative promotional campaign for tan-inong asin tibuok manufacturing using augmented reality/ _cAlyssa B. Arellano and Christelyn B. Mahinay.--
260			_aManila: _bTechnological University of the Philippines, _c2025.
300			_a201pages: _c29cm.
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis
502			_aCollege Of Architecture and Fine Arts.-- _bBachelor of fine arts major in advertising: _cTechnological University of the Philippines, _d2025.
504			_aIncludes bibliographic references and index.
520			_aThis mix-method study aimed to promote Asin Tibuok and raise awareness of its historical and cultural significance with the help of Ad campaigns and Augmented Reality. It also aimed to evaluate the effectiveness of AR as a tool for promoting Asin Tibuok. This study implements the AIDA model and the TAM model which guide the campaigns' structure and evaluation. This study informed how integrating innovative promotional strategies, such as augmented reality, could generate consumer interest and contribute to the preservation and increasedawareness of endangered cultural heritage, specifically Asin Tibuok. The campaign Parat nga Bahandi seeks to increase awareness and appreciation for this endangered culinary product, Asin Tibuok, through the help of strategic design and modern technology. A post survey was conducted among Gen X, millennials, and Gen Z around Metro Manila to evaluate the campaign’s effectiveness. According to the gathered data, the findings revealed that the campaign had successfully increased awareness and resonated well with the younger audiences. The study demonstrated how effective design and technology can work together to promote and support local artisans to save a dying tradition.
650			_aCultural preservation
650			_aHeritage awareness
650			_aAugmented reality (AR)
700			_aMahinay, Christelyn B. _eauthor
942			_2lcc _cBTH CAFA _n0
999			_c30630 _d30630