000			01897nam a22002897a 4500
003			OSt
005			20250828103103.0
008			250828b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH N 85 _bG73 2025
100			_aGratuito, Eirianne M. _eauthor
245			_aAngat Solelusyon: _ban advertising strategy promoting Angelina Footwear's brand identity using stop motion animation/ _cEirianne M. Gratuito and Chariz S. Sotes .--
260			_aManila: _bTechnological University of the Philippines, _c2025.
300			_a202pages: _c29cm.
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis
502			_aCollege of Architecture and Fine Arts .-- _bBachelor of Fine Arts and major in Advertising: _cTechnological University of the Philippines, _d2025.
504			_aIncludes bibliographic references and index.
520			_aGratuito, Sotes 6 This approach grabs attention, differentiates the brand from competitors, offering a memorable and creative experience that resonates with the audience. By incorporating stop motion into the campaign, the chances of creating a lasting impression and generating interest in the product or service are greatly increased. The research conducted within the study has already established that animation serves as a powerful tool for capturing the attention of viewers in a way that engages them on a subconscious level. By leveraging visually compelling, dynamic elements, animation can draw the eye in a unique manner, effectively guiding the viewer's focus toward key messages. This will heighten the interest and emotional engagement of the consumers towards the brand.
650			_aDigital marketing
650			_aFine arts
650			_aAnimation _vstop motion
700			_aSotes, Chariz S. _eauthor
942			_2lcc _cBTH CAFA _n0
999			_c30671 _d30671