000			02160nam a22002777a 4500
003			OSt
005			20250905110437.0
008			250905b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH N 85 _bA43 2025
100			_aAlcantara, John Renjo B. _eauthor
245			_aMga manika ni Moniko: _ban advertising campaign promoting Yoohanseum's doll business through 3D social media persona/ _cJohn Renjo B. Alcantara .--
260			_aManila: _bTechnological University of the Philippines, _c2025.
300			_a272pages: _c29cm.
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis
502			_aCollege of Architecture and Fine Arts .-- _bBachelor of Fine Arts major in Advertising: _cTechnological University of the Philippines, _d2025
504			_aIncludes bibliographic references and index.
520			_aThis study explored the use of 3D social media personas to promote Yooohanseum’s doll business through an advertising campaign titled "Mga Manika ni Moniko." The researcher examined how incorporating 3D personas in the campaign enhanced brand awareness, engaged audiences, and positioned Yooohanseum as an inclusive and innovative brand. To establish the campaign, the researchers developed 3D social media persona contents, storytelling initiatives, and branding materials to highlight Yooohanseum’s values of diversity and creativity. Moreover, the researcher conducted a survey with 100 doll collectors, enthusiasts, and doll business owners across Metro Manila to assess their perception of 3D social media persona. Additionally, 10 participants with an interest in the topic were interviewed to provide in-depth feedback on the campaign's relevance and execution. The results have shown the effectiveness of the campaign. Overall, the campaign was well-received; it demonstrated the value of 3D personas and interactive content in digital marketing and opened new opportunities for brand growth and storytelling.
650			_aFine Arts
650			_aDigital marketing
650			_aAdvertising
942			_2lcc _cBTH CAFA _n0
999			_c30705 _d30705