000			02163nam a22002657a 4500
003			OSt
005			20251009100611.0
008			251009b |||||||| |||| 00| 0 eng d
040			_cTUPM _erda
100			_aMasagca, Roel T. _d2024 _eAuthor
245			_aAy, Salabat Iced Salabat Exploring the views of young professionals on Ludy's Ginger Tea in Digital Advertising Campaign/ _b Roel T. Masagca
260			_aManila: _bTechnological University of The Philippines, _c2024.
300			_avii, 179pages _c29cm
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's Thesis
502			_aCollege of Architecture and Fine Arts: _bBachelor of Fine Arts.-- _cTechnological University of The Philippines, _d2024.
504			_aIncludes bibliographic references and index.
520			_aThis study explores the effectiveness of a digital advertising campaign for Ludy's Salabat, a ginger tea product, in targeting young professionals in Metro Manila. The study uses a mixed-methods approach, combining quantitative surveys and qualitative interviews, to assess the preferences and perceptions of young professionals regarding digital advertising strategies and their impact on brand awareness and consumer behavior. The research findings emphasize the importance of engaging video content, vibrant visuals, and authentic testimonials in capturing the attention and interest of young professionals. The study also highlights influencer collaborations and personalized messaging as effective strategies for enhancing brand product credibility and reach. Additionally, the research underscores the significance of continuous monitoring and evaluation of campaign performance and adjustments based on consumer feedback and market trends to ensure long-term success in digital advertising. Overall, the study provides actionable insights and recommendations for optimizing digital advertising campaigns targeting young professionals, with implications for practitioners and researchers in digital advertising.
650			_2Ludy's Salabat
650			_2ginger tea
650			_2Drinks
942			_2lcc _cBTH CAFA _n0
999			_c30843 _d30843