000			02294nam a22002897a 4500
003			OSt
005			20251016141211.0
008			251016b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH HF 5823 _bD45 2024
100			_aDela Cruz, Aubrey Jhoy A. _eauthor
245			_aRefreshing perspective: _bAn advertising campaign for riverise water station / _cJoseph Fernand B. Rendon .--
260			_aManila: _bTechnological university of the Philippines, _c2024
300			_a150pages: _c29cm.
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis
502			_aCollege of Architectuure and Fine Arts .-- _bBchelor of Fine Arts Major in Advertising: _cTechnological University of the Philippines, _d2024.
504			_aIncludes bibliographic references and index.
520			_aA comprehensive advertising campaign was designed to enhance the brand visibility and consumer engagement of Riverise Water Station, a water refilling business in Metro Manila. The study addresses the critical challenge faced by Riverise's limited brand awareness and market reach by creating a new brand identity and implementing specific marketing strategies. The campaign includes a multi-faceted approach, leveraging print, digital, and social media platforms to create cohesive and impactful promotional content. The objectives are to increase brand recognition, improve social media presence, and develop a distinct logo and brand image that resonates with consumers. By employing these strategies, researchers aim to elevate Riverise Water Station's market position and attract a broader customer base. This research also explores the role of advertising in shaping consumer perceptions and the effectiveness of various marketing tactics in the context of water refilling stations. The findings and insights gained from this study can serve as a valuable resource for similar businesses seekingto enhance their marketing efforts and for future researchers in the fields of advertising and small business branding.
650			_aAdvertising campaign
650			_aRiverise water sastion
650			_aBrand visibility
700			_aRendon, Joseph Fernand B. _eauthor
942			_2lcc _cBTH CAFA _n0
999			_c30914 _d30914