000			02097nam a2200337 i 4500
003			OSt
005			20240722141424.0
007			ta
008			220815s2016 maua b 001 0 eng d
020			_a9781285860169 (paperback)
040			_aBXM _beng _cBXM _erda _dBXM _dOCLCF _dDLC _dTUPM
050		0	_aHF 5411 _bL36 2016
100	1		_aLamb, Charles W., _eauthor.
245	0	0	_aMKTG9 / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel.
250			_aStudent edition.
264		1	_aBoston, MA : _bCengage Learning, _c[2016].
300			_aviii, 423, [48] pages : _bcolor illustrations ; _c27 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aCaption title.
504			_aIncludes bibliographical references (pages 395-409) and index.
505	0		_aPt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price.
650	1	0	_aMarketing.
700	1		_aHair, Joseph F.
700	1		_aMcDaniel, Carl, _cJr., _d1941-
856	4	2	_3Contributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy1610/2014953380-b.html
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1610/2014953380-d.html
856	4	1	_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy1610/2014953380-t.html
942			_2lcc _cBK
999			_c3156 _d3156