| 000 | 01302cam a22003977i 4500 | ||
|---|---|---|---|
| 001 | 22275196 | ||
| 003 | LIBRIS | ||
| 005 | 20240807133841.0 | ||
| 008 | 180112s2018 xxu|||||||||||000 0|eng|d | ||
| 020 |
_a9781292222691 _q(paperback) |
||
| 020 | _a1292222697 | ||
| 035 | _a(OCoLC)on1012104881 | ||
| 040 |
_aNLGGC _beng _cTUPM _dYDX _dLi _ei _erda |
||
| 041 | _aeng | ||
| 050 | 0 |
_aHF 5415.123 _bC56 2018 |
|
| 100 | 1 |
_aClow, Kenneth E. _4author |
|
| 245 | 0 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _aEight edition, global edition. | ||
| 264 | 1 | _c2018 | |
| 264 | 1 |
_aHarlow : _bPearson Education Limited, _c[2017] |
|
| 264 | 1 | _c�2018 | |
| 300 |
_a 508 pages : _billustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aYear of publishing is in fact 2017. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 0 |
_aAnnonsering _0https://id.kb.se/term/sao/Annonsering _2sao |
| 650 | 1 | 0 | _aCommunication in marketing |
| 650 | 1 | 0 | _aRelationship marketing |
| 650 | 1 | 0 | _aAdvertising |
| 650 | 1 | 0 | _aAdvertising, Classified |
| 650 | 1 | 0 | _aAdvertising |
| 700 | 1 |
_aBaack, Donald. _4author |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c3442 _d3442 |
||