000 01012nam a2200289 a 4500
001 B38F1D5A3CAE45B5A55D37592BD0B00C
003 OSt
005 20240718145614.0
008 050408s19uu 000 0 eng d
010 _a2003115423
020 _a0412900026, 0412900034 (pbk.)
040 _cTUPM
050 _aHF 5415
_bC48 2004
100 1 _aChaston, Ian.
245 0 0 _aKnowledge-based marketing :
_bthe twenty-first century competitive edge.
260 _aLondon :
_bSage Publications,
_c2004.
300 _axi, 274p. :
_billus. ;
_c24cm.
500 _aIncludes references (p. 254-267) and index.
650 1 0 _aMarketing.
_2sears
650 1 0 _aMarketing--Management.
_2sears
650 1 0 _aKnowldege management.
_2sears
650 1 0 _aKnowledge--Economic aspects.
_2sears
856 4 _uwww.sagepublications.com
942 _2lcc
_cBK
999 _c361
_d361