| 000 | 02605cam a2200337 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240730105255.0 | ||
| 008 | 230123s2019 enk b 001 0 eng d | ||
| 010 | _a 2018034639 | ||
| 020 | _a9781138048775 (paperback. : alk. paper) | ||
| 040 |
_aLBSOR/DLC _beng _erda _cTUP-M _dTUPM |
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| 042 | _apcc | ||
| 050 | 0 |
_aG _b155 A1 W35 2019 |
|
| 100 | 1 |
_aWalmsley, Andreas, _eauthor. |
|
| 245 | 0 | 0 |
_aEntrepreneurship in tourism / _cAndreas Walmsley. |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2019.. |
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| 300 |
_axv, 238 pages ; _c26 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aEntrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research. | |
| 520 |
_a"The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"-- _cProvided by publisher. |
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| 650 | 1 | 0 |
_aTourism _xManagement. |
| 650 | 1 | 0 | _aEntrepreneurship. |
| 776 | 0 | 8 |
_iOnline version: _aWalmsley, Andreas, author. _tEntrepreneurship in tourism _dAbingdon, Oxon ; New York, NY : Routledge, 2019 _z9781315169989 _w(DLC) 2018047293 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hG 155 A1 _iW35 2019 |
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| 999 |
_c3646 _d3646 |
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