| 000 | 01480cam a22003974i 4500 | ||
|---|---|---|---|
| 001 | 2CD122679D8C42A5B4DEABD8C4E8F650 | ||
| 003 | OSt | ||
| 005 | 20240718164338.0 | ||
| 008 | 131024s2015 nyua b 001 0 eng | ||
| 010 | _a 2013041596 | ||
| 020 | _a9780078028977 (alk. paper) | ||
| 020 | _a0078028973 (alk. paper) | ||
| 035 | _a17917337 | ||
| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
| 050 | 0 |
_aHF 5823 _bB38 2015 |
|
| 082 | 0 |
_a659.1 _223 |
|
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 0 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 250 | _a10eth ed. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill, _c[2015] |
|
| 300 |
_axxxiv, 842 pages : _bcol. ill. ; _c29 cm. |
||
| 336 | _atext | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aIn this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. | ||
| 521 | 2 | _aYoung Adult | |
| 650 | 1 | 0 | _aAdvertising. |
| 650 | 1 | 0 | _aSales promotion. |
| 650 | 1 | 0 | _aCommunication in marketing. |
| 700 | 1 | _aBelch, Michael A. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c38 _d38 |
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