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| 001 | 99747293765E44EFB47C25A34BA95C11 | ||
| 005 | 20231019091416.0 | ||
| 008 | 861031s1987 nyua b 001 0 eng | ||
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_a0070539073 : _c$34.95 |
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_aDLC _cDLC _dDLC |
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| 050 | 0 |
_aHF5821 _b.R65 1987 |
|
| 082 | 0 |
_a659.1 _219 |
|
| 100 | 1 | _aRossiter, John R. | |
| 245 | 0 | 0 |
_aAdvertising and promotion management / _cJohn R. Rossiter, Larry Percy. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1987. |
||
| 300 |
_axix, 647 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 1 | 0 | _aAdvertising. |
| 650 | 1 | 0 | _aSales promotion. |
| 700 | 1 | _aPercy, Larry. | |
| 991 |
_bc-GenColl _hHF5821 _i.R65 1987 _tCopy 1 _wBOOKS |
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| 999 |
_c39 _d39 |
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