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008 821124s1983 nyua b 000 0 eng
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010 _a 82022935
020 _a0070069492 (pbk.) :
_c$16.95 (est.)
040 _aDLC
_cDLC
_dDLC
_dOCoLC
050 0 _aHF5415.13
_b.M35235 1983
082 0 _a658.8
_219
245 0 0 _aMarketing management and administrative action /
_cSteuart Henderson Britt ... [et al.].
250 _a5th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1983.
300 _axii, 468 p. :
_bill. ;
_c24 cm.
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references.
650 1 0 _aMarketing
_xManagement.
700 1 _aBritt, Steuart Henderson,
_d1907-
991 _bc-GenColl
_hHF5415.13
_i.M35235 1983
_tCopy 1
_wBOOKS
999 _c410
_d410