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| 005 | 20231019091428.0 | ||
| 008 | 810715s1981 ilua b 001 0 eng | ||
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| 050 | 0 |
_aHF5415.2 _b.B65 1981 |
|
| 082 | 0 |
_a658.8/3 _219 |
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| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 0 | 0 |
_aMarketing research : _btext and cases / _cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1981. |
||
| 300 |
_axiv, 693 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 | _aMarketing research. |
| 650 | 1 | 0 |
_aMarketing research _xCase studies. |
| 700 | 1 | _aWestfall, Ralph L. | |
| 700 | 1 | _aStasch, Stanley F. | |
| 991 |
_bc-GenColl _hHF5415.2 _i.B65 1981 _tCopy 1 _wBOOKS |
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| 999 |
_c416 _d416 |
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