| 000 | 01204nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 524EF90466704DC3B6BDBA316937A8AA | ||
| 003 | OSt | ||
| 005 | 20240730085319.0 | ||
| 008 | 851106s1986 moum b a001 0 eng | ||
| 010 | _a 85028451 | ||
| 020 | _a0801606020 | ||
| 040 |
_aDLC _cDLC _dm/c _dUtOrBLW |
||
| 050 | 0 |
_aHF 5415 _bB44 1986 |
|
| 082 | 0 |
_a658.8 _219 |
|
| 100 | 1 | _aBerkowitz, Eric N. | |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz, Roger A. Kerin, William Rudelius. |
| 264 | 1 |
_aSt. Louis : _bTimes Mirror/Mosby College Pub., _c1986. |
|
| 300 |
_axxv, 747 pages : _billustrations (some color) ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_avolume _bnc _2rdacarrier. |
||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: pages 699-713. | ||
| 520 | _aMarketing is a unique blend of individuals and organizations, needs and wants, science and art, conscious decisions and blind chance. | ||
| 650 | 1 | 0 | _aMarketing. |
| 700 | 1 | _aKerin, Roger A. | |
| 700 | 1 | _aRudelius, William. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c5832 _d5832 |
||