000			02743cam a2200337 i 4500
001			F60F19AE0B9245B3976F5D26DC4BBDB5
003			OSt
005			20240719090727.0
008			150926t20162016caum b a001 0 eng d
010			_a 2015473309
040			_aYDXCP _beng _erda _cYDXCP _dDLC _dBTCTA _dBDX _dLTSCA _dMEU _dOCLCF _dUBC _dRRP
050		0	_aHF 5718.3 _bC36 2016
100	1		_aCanavor, Natalie, _d1942- _eauthor.
245	0	0	_aBusiness writing today : _ba practical guide / _cNatalie Canavor.
250			_aSecond edition.
260			_c2016.
264		1	_aLos Angeles : _bSage Publications, _c[2016]
264		1	_c�2016.
300			_axvi, 366 pages ; _c23 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references and index.
505	0		_aPt. I. A structured planning system for all your communication -- 1. Business writing in the digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3. Putting the planning structure to work : always know what to say -- pt. II. Practical techniques to sharpen and improve your writing -- 4. Good sentences, the right words : the heart of good writing -- 5. The whole picture : pulling your best message together -- pt. III. The basics of business communication -- 6. E-mail : your everyday chance to build a professional image -- 7. Applying for jobs : r�esum�es, cover letters and networking -- 8. Letters and memos : they still count -- pt. IV. Creating persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques -- 10. Writing to persuade, part 2 : creating successful business documents -- pt. V. Writing for interactive world -- 11. Writing for websites and online readers : your ticket to a level playing field -- 12. Business meets the interactive world : leveraging internet opportunities -- pt. VI. Writing for oral presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14. Putting journalism and public relations techniques to work for you : professional strategies, techniques and tips.
520			_aThe text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies.
546			_aText in English.
650	1	0	_aBusiness writing.
942			_2lcc _cBK
999			_c6118 _d6118