| 000 | 01587cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 44C460218F1E4585ABDC9C414781B089 | ||
| 005 | 20231019091417.0 | ||
| 008 | 100816s2011 nyua b 001 0 eng | ||
| 035 | _a16418637 | ||
| 520 | _aThis book is about marketing and marketing strategy planning. | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b1 shelf copies _xpolicy default |
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| 955 |
_exj10 2010-08-16 telework to Dewey _wrd05 2010-08-16 _fxj04 2011-05-20 Z-CipVer _txh07 2012-01-09 copy 2 to CALM |
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| 010 | _a 2010032240 | ||
| 020 | _a9780073529950 (acid-free paper) | ||
| 020 | _a0073529958 (acid-free paper) | ||
| 035 | _a(OCoLC)ocn496956060 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dBWX _dDLC |
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| 050 | 0 |
_aHF5415.13 _b.M369 2011 |
|
| 082 | 0 |
_a658.8 _222 |
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| 100 | 1 | _aPerreault, William D. | |
| 245 | 0 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a18th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011. |
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| 300 |
_axxxix, 746, 30, 11 p. : _bill. (some col.) ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 0 |
_aMarketing _xManagement. |
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 999 |
_c64 _d64 |
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