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Fundamentals of advertising /

Alminar-Mutya, Ruby F.

Fundamentals of advertising / Ruby F. Alminar-Mutya. - Intramuros, Manila : Unlimited Books Library Services and Publishing Inc, c2017. - iv, 216 pages : illustrations ; 26 cm.

Includes bibliographical references.

ISBN: 9789719654797 (paperback)

Subjects--Topical Terms:
Branding (Marketing).
Advertising.
Marketing.
Communication in marketing.
Advertising--Research.

LC Class. No.: Fil. HF / 5823 A46 2017

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