Fundamentals of advertising / (Record no. 1053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01153nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | E97EC2D9431747EABF69ABB55811A426 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240807152810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190813s19uu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719654797 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Technological University of the Philippines |
| Transcribing agency | TUP-M |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Fil. HF |
| Item number | 5823 A46 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alminar-Mutya, Ruby F. |
| 245 00 - TITLE STATEMENT | |
| Title | Fundamentals of advertising / |
| Statement of responsibility, etc. | Ruby F. Alminar-Mutya. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services and Publishing Inc, |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 216 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | Filipiniana Section-GF Mezzanine | 09/25/2019 | Purchased | 435.00 | 30862 | FIL HF 5823 A46 2017 | P00030862 | 09/30/2021 | 09/30/2021 | Book | ||||||
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | Filipiniana Section-GF Mezzanine | 09/25/2019 | Purchased | 593.00 | 32673 | FIL HF 5823 A46 2017 | P00032673 | 09/30/2021 | 09/30/2021 | Book | FAST BOOKS | |||||
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | Filipiniana Section-GF Mezzanine | 09/25/2019 | Purchased | 32672 | FIL HF 5823 A46 2017 | P00032672 | 08/14/2024 | 09/30/2021 | Book |