Essentials of strategic management : the quest for competitive advantage /
Gamble, John
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col ill. ; 26 cm.
Includes index.
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
The standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases.
0078029287 (alk. paper) 9780078029288 (alk. paper)
2011046965
Business planning.
Competition.
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .G353 2013
658.4/012
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col ill. ; 26 cm.
Includes index.
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
The standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases.
0078029287 (alk. paper) 9780078029288 (alk. paper)
2011046965
Business planning.
Competition.
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .G353 2013
658.4/012