Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.

Includes index.

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

The standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases.