Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
Goodman, John A.
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman. - New York : AMACOM, c2009. - xiv, 256 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This book provides guidance from the nation's leading authority on measuring and improving the customer experience.
0814413331 9780814413333
2008055729
Customer relations--Management.
Customer services.
HF 5415.5 / G672 2009
658.8/12
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman. - New York : AMACOM, c2009. - xiv, 256 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This book provides guidance from the nation's leading authority on measuring and improving the customer experience.
0814413331 9780814413333
2008055729
Customer relations--Management.
Customer services.
HF 5415.5 / G672 2009
658.8/12