Consumer behavior and marketing strategy. /
Peter, J. Paul.
Consumer behavior and marketing strategy. / J. Paul Peter, Jerry C. Olson. - 8th. ed. - Boston : McGraw-Hill/Irwin, c2008. - xix , 555 p. : ill., map ; 27 cm.
Cover Title; Consumer behavior & marketing strategy. Includes bibliographical references (p. 499-528) and indexes.
9780071259354
Consumer behavior.
Marketing.
HF 5415.3 / P46 2008
Consumer behavior and marketing strategy. / J. Paul Peter, Jerry C. Olson. - 8th. ed. - Boston : McGraw-Hill/Irwin, c2008. - xix , 555 p. : ill., map ; 27 cm.
Cover Title; Consumer behavior & marketing strategy. Includes bibliographical references (p. 499-528) and indexes.
9780071259354
Consumer behavior.
Marketing.
HF 5415.3 / P46 2008