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Consumer behavior and marketing strategy. / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th. edDescription: xix , 555 p. : ill., map ; 27 cmISBN:
  • 9780071259354
Subject(s): LOC classification:
  • HF 5415.3  P46 2008
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Item type Current library Shelving location Call number Status Date due Barcode
Book Book TUP Manila Library Available
Book Book TUP Manila Library General Circulation Section-GF HF 5415.3 P46 2008 (Browse shelf(Opens below)) Available P00029454

Cover Title; Consumer behavior & marketing strategy. Includes bibliographical references (p. 499-528) and indexes.

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