Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /
Michaelson, Gerald A.
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / by Gerald A. Michaelson with Steven W. Michaelson. - 1st. ed. - New York : McGraw-Hill, 2004. - xi, 244p. : illus. ; 23cm.
Includes index.
0071427317 (alk. paper)
2003018815
Marketing.
Sunzi, 6th. cent. B.C. Sunzi bing fa.
HF 5415 / M5268 2004
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / by Gerald A. Michaelson with Steven W. Michaelson. - 1st. ed. - New York : McGraw-Hill, 2004. - xi, 244p. : illus. ; 23cm.
Includes index.
0071427317 (alk. paper)
2003018815
Marketing.
Sunzi, 6th. cent. B.C. Sunzi bing fa.
HF 5415 / M5268 2004