Marketing fashion footwear : the business of shoes /
Armstrong-Gibbs, Fiona.
Marketing fashion footwear : the business of shoes / Fiona Armstrong-Gibbs and Tamsin McLaren. - 240 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
9781472579317 (paperback)
Footwear industry.
Fashion merchandising.
Shoes--Marketing.
HD 9787. / A2 A76 2017
Marketing fashion footwear : the business of shoes / Fiona Armstrong-Gibbs and Tamsin McLaren. - 240 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
9781472579317 (paperback)
Footwear industry.
Fashion merchandising.
Shoes--Marketing.
HD 9787. / A2 A76 2017