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Marketing fashion footwear : the business of shoes / Fiona Armstrong-Gibbs and Tamsin McLaren.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Fairchild Books, 2016Description: 240 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781472579317 (paperback)
Subject(s): LOC classification:
  • HD 9787.  A2 A76 2017
Contents:
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book TUP Manila Library General Circulation Section-GF HD 9787. A2 A76 2017 (Browse shelf(Opens below)) c.1 Available P00031919

Includes bibliographical references and index.

The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.

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