Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. + - The Irwin/McGraw-Hill series in marketing .
Missing CD-ROM.
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
98003555
Marketing--Case studies.
HF 5415 / C72 1999
658.8/02
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. + - The Irwin/McGraw-Hill series in marketing .
Missing CD-ROM.
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
98003555
Marketing--Case studies.
HF 5415 / C72 1999
658.8/02