Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. +ISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415 C72 1999 (Browse shelf(Opens below))	c.1	Available		D00023685
Book	TUP Manila Library	General Circulation Section-GF	HF 5415 C72 1999 (Browse shelf(Opens below))	c.2	Available		P00023688

Missing CD-ROM.

Includes bibliographical references and index of cases.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

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