Marketing research : measurement and method : a text with cases /
Tull, Donald S.
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. - 2d ed. - New York : Macmillan, c1980. - xvii, 796 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0024217603 0029796407 (International ed.)
79011163
Marketing research.
Marketing research--Case studies.
HF 5415.2 / T83 1980
658.8/35
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. - 2d ed. - New York : Macmillan, c1980. - xvii, 796 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0024217603 0029796407 (International ed.)
79011163
Marketing research.
Marketing research--Case studies.
HF 5415.2 / T83 1980
658.8/35