Brand management in digital and sustainable times/
Santos, João Heitor de Avila
Brand management in digital and sustainable times/ João Heitor de Avila Santos - 253 pages ; 23 cm
Includes index and bibliographical references
Chapter 1 Introduction to Brand Management Chapter 2 A Holistic Approach to Branding Chapter 3 Product Placement and Brand Integration Chapter 4 Brand Identity and Brand Equity Chapter 5 Retail Management Chapter 6 Digital Branding and Marketing Chapter 7 Sustainability and Branding
A reference guide for undergraduates, graduates, and professionals aiming to understand and overcome the challenges of brand management.
97817749690987
Brand Management
Digital Marketing
Sustainability in Marketing
Brand management in digital and sustainable times/ João Heitor de Avila Santos - 253 pages ; 23 cm
Includes index and bibliographical references
Chapter 1 Introduction to Brand Management Chapter 2 A Holistic Approach to Branding Chapter 3 Product Placement and Brand Integration Chapter 4 Brand Identity and Brand Equity Chapter 5 Retail Management Chapter 6 Digital Branding and Marketing Chapter 7 Sustainability and Branding
A reference guide for undergraduates, graduates, and professionals aiming to understand and overcome the challenges of brand management.
97817749690987
Brand Management
Digital Marketing
Sustainability in Marketing