Brand management in digital and sustainable times/ João Heitor de Avila Santos

By:

Santos, João Heitor de Avila

Material type: Text

TextOakville,: Society Publishing, 2022Description: 253 pages ; 23 cmContent type:

Media type:

Carrier type:

ISBN:

97817749690987

Subject(s):

Contents:

Chapter 1 Introduction to Brand Management Chapter 2 A Holistic Approach to Branding Chapter 3 Product Placement and Brand Integration Chapter 4 Brand Identity and Brand Equity Chapter 5 Retail Management Chapter 6 Digital Branding and Marketing Chapter 7 Sustainability and Branding

Summary: A reference guide for undergraduates, graduates, and professionals aiming to understand and overcome the challenges of brand management.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	Graduate Program Section-2F	GS HD 69.B7 S36 2022 (Browse shelf(Opens below))	Available		P00033912

Includes index and bibliographical references

A reference guide for undergraduates, graduates, and professionals aiming to understand and overcome the challenges of brand management.

There are no comments on this title.

to post a comment.