Consumer behavior/
Santos, Joao Heitor De Avila
Consumer behavior/ Joao Heitor De Avila Santos - xiii, 244 pages : color illustrations ; 26 cm
Includes index and bibliographical references
Chapter 1 Introduction to Consumer BehaviorChapter 2 Consumer Culture and Influences on Consumer BehaviorChapter 3 Consumer Perception, Motivation, and AttitudeChapter 4 Consumer Behavior ResearchChapter 5 Consumer Buying Behavior ProcessChapter 6 Consumer Decision MakingChapter 7 Consumer Behavior Outcomes and Issues
Find
Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.
9781774697139
HF5415.32 .S26 2024
Consumer behavior
Decision making--Psychological aspects.
Marketing--Psychological aspects.
HF 5415.32 / S26 2024
Consumer behavior/ Joao Heitor De Avila Santos - xiii, 244 pages : color illustrations ; 26 cm
Includes index and bibliographical references
Chapter 1 Introduction to Consumer BehaviorChapter 2 Consumer Culture and Influences on Consumer BehaviorChapter 3 Consumer Perception, Motivation, and AttitudeChapter 4 Consumer Behavior ResearchChapter 5 Consumer Buying Behavior ProcessChapter 6 Consumer Decision MakingChapter 7 Consumer Behavior Outcomes and Issues
Find
Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.
9781774697139
HF5415.32 .S26 2024
Consumer behavior
Decision making--Psychological aspects.
Marketing--Psychological aspects.
HF 5415.32 / S26 2024