Consumer behavior/ Joao Heitor De Avila Santos

By:

Santos, Joao Heitor De Avila

Material type: Text

TextBurlington, ON : Toronto Academic Press, c2024Description: xiii, 244 pages : color illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781774697139

Subject(s):

LOC classification:

HF 5415.32 S26 2024

Contents:

Chapter 1 Introduction to Consumer BehaviorChapter 2 Consumer Culture and Influences on Consumer BehaviorChapter 3 Consumer Perception, Motivation, and AttitudeChapter 4 Consumer Behavior ResearchChapter 5 Consumer Buying Behavior ProcessChapter 6 Consumer Decision MakingChapter 7 Consumer Behavior Outcomes and Issues Find

Summary: Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.32 S26 2024 (Browse shelf(Opens below))	Available		P00033992

Includes index and bibliographical references

Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.

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