Development of cross-media technology campaign tool /
Oderon, Pauline B.
Development of cross-media technology campaign tool / Pauline B. Oderon. - Manila : Technological University of the Philippines, 2024. - 171 pages : col. ill. ; 29 cm. + 1 CDROM (4 3/4 in)
Master's thesis.
College of Architecture and Fine Arts. --
Includes bibliography.
The study is to assess the cross-media technology’s effectiveness and acceptability as a campaign tool in promoting the Technological University of the Philippines’ College of Architecture and Fine Arts. The campaign tool aims not only to promote the TUP-CAFA’s deep rooted history, program offerings, and student body achievements, but also compete on both academic and industry level. The study adopts from many references that aims to be unique and more engaging compared and competitive in the education market. The results of the evaluation conducted from the respondents of students, professors, and professionals have left an outstanding result of “strongly acceptable” in terms of functionality, features, aesthetics, materials, and cost. The results were classified into three respondent categories: students, teachers, and professionals. The campaign tool was evaluated through the following indicators, which include Functionality, Features, Aesthetics, Materials, and Costs. From the results of the overall respondents, the cross-media technology campaign tool’s functionality, features, and material were rated 4.8, and its aesthetics and cost were rated 4.7. Overall rating, the TUP-CAFA’s Cross-Media Technology Campaign Tool was very satisfactory and strongly acceptable to its target audience.
Graphic arts
THE NC 997 / O34 2024
Development of cross-media technology campaign tool / Pauline B. Oderon. - Manila : Technological University of the Philippines, 2024. - 171 pages : col. ill. ; 29 cm. + 1 CDROM (4 3/4 in)
Master's thesis.
College of Architecture and Fine Arts. --
Includes bibliography.
The study is to assess the cross-media technology’s effectiveness and acceptability as a campaign tool in promoting the Technological University of the Philippines’ College of Architecture and Fine Arts. The campaign tool aims not only to promote the TUP-CAFA’s deep rooted history, program offerings, and student body achievements, but also compete on both academic and industry level. The study adopts from many references that aims to be unique and more engaging compared and competitive in the education market. The results of the evaluation conducted from the respondents of students, professors, and professionals have left an outstanding result of “strongly acceptable” in terms of functionality, features, aesthetics, materials, and cost. The results were classified into three respondent categories: students, teachers, and professionals. The campaign tool was evaluated through the following indicators, which include Functionality, Features, Aesthetics, Materials, and Costs. From the results of the overall respondents, the cross-media technology campaign tool’s functionality, features, and material were rated 4.8, and its aesthetics and cost were rated 4.7. Overall rating, the TUP-CAFA’s Cross-Media Technology Campaign Tool was very satisfactory and strongly acceptable to its target audience.
Graphic arts
THE NC 997 / O34 2024