MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02209nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250319085551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250319b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
eng |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
THE NC 997 |
| Item number |
O34 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Oderon, Pauline B. |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Development of cross-media technology campaign tool / |
| Statement of responsibility, etc. |
Pauline B. Oderon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila : |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
171 pages : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm. + |
| Accompanying material |
1 CDROM (4 3/4 in) |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Master's thesis. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Architecture and Fine Arts. -- |
| Degree type |
Masters in Graphics Technology : |
| Name of granting institution |
Technological University of the Philippines, |
| Year degree granted |
2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The study is to assess the cross-media technology’s effectiveness and acceptability as a campaign tool in promoting the Technological University of the Philippines’ College of Architecture and Fine Arts. The campaign tool aims not only to promote the TUP-CAFA’s deep rooted history, program offerings, and student body achievements, but also compete on both academic and industry level. The study adopts from many references that aims to be unique and more engaging compared and competitive in the education market. The results of the evaluation conducted from the respondents of students, professors, and professionals have left an outstanding result of “strongly acceptable” in terms of functionality, features, aesthetics, materials, and cost. The results were classified into three respondent categories: students, teachers, and professionals. The campaign tool was evaluated through the following indicators, which include Functionality, Features, Aesthetics, Materials, and Costs. From the results of the overall respondents, the cross-media technology campaign tool’s functionality, features, and material were rated 4.8, and its aesthetics and cost were rated 4.7. Overall rating, the TUP-CAFA’s Cross-Media Technology Campaign Tool was very satisfactory and strongly acceptable to its target audience. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Master's Thesis |
| Suppress in OPAC |
No |