Marketing in foodservice operations /
Hayes, David K.
Marketing in foodservice operations / by David K. Hayes, and Jack D. Ninemeier - xvi, 292, G-10, I-11 pages: illustrations; 23 cm
Includes bibliographic references and index.
Marketing for Foodservice Operations
Target Market Identification
Creating Marketing Message
Delivering the Marketing Message
Creating the Marketing Plan
The Importance of Price in Marketing Efforts
The Menu as a Marketing Tool
Importance of the Foodservice Marketing Mix
Web-Based Marketing on Proprietary Sites
Web-Based Marketing on Third-Party Sites and Apps
Marketing Management on User-Generated Sites
Assessment on Marketing Efforts
"Every foodservice operation must offer high quality menu items and provide excellent service to its guests, but these factors are still not enough to ensure the operation's long-term success. All operators must also be able to communicate their product and service offerings to their current and potential customers if they hope to grow their businesses. Effective marketing is the process foodservice operators utilize to do just that. Marketing is the process used by a businesses to inform potential customers about what it is offering for sale, and most importantly, why customers should buy from them." Provided by publisher
9781394208333 1394208332
Foodservice management
Marketing
Hospitality industry
Business communication
TX 911.3 / H39 2024
Marketing in foodservice operations / by David K. Hayes, and Jack D. Ninemeier - xvi, 292, G-10, I-11 pages: illustrations; 23 cm
Includes bibliographic references and index.
Marketing for Foodservice Operations
Target Market Identification
Creating Marketing Message
Delivering the Marketing Message
Creating the Marketing Plan
The Importance of Price in Marketing Efforts
The Menu as a Marketing Tool
Importance of the Foodservice Marketing Mix
Web-Based Marketing on Proprietary Sites
Web-Based Marketing on Third-Party Sites and Apps
Marketing Management on User-Generated Sites
Assessment on Marketing Efforts
"Every foodservice operation must offer high quality menu items and provide excellent service to its guests, but these factors are still not enough to ensure the operation's long-term success. All operators must also be able to communicate their product and service offerings to their current and potential customers if they hope to grow their businesses. Effective marketing is the process foodservice operators utilize to do just that. Marketing is the process used by a businesses to inform potential customers about what it is offering for sale, and most importantly, why customers should buy from them." Provided by publisher
9781394208333 1394208332
Foodservice management
Marketing
Hospitality industry
Business communication
TX 911.3 / H39 2024