MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02224nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260310115435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260310b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781394208333 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1394208332 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX 911.3 |
| Item number |
H39 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hayes, David K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing in foodservice operations / |
| Statement of responsibility, etc. |
by David K. Hayes, and Jack D. Ninemeier |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey: |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 292, G-10, I-11 pages: |
| Other physical details |
illustrations; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
unmediated |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing for Foodservice Operations<br/>Target Market Identification<br/>Creating Marketing Message<br/>Delivering the Marketing Message<br/>Creating the Marketing Plan<br/>The Importance of Price in Marketing Efforts<br/>The Menu as a Marketing Tool<br/>Importance of the Foodservice Marketing Mix<br/>Web-Based Marketing on Proprietary Sites<br/>Web-Based Marketing on Third-Party Sites and Apps<br/>Marketing Management on User-Generated Sites<br/>Assessment on Marketing Efforts |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Every foodservice operation must offer high quality menu items and provide excellent service to its guests, but these factors are still not enough to ensure the operation's long-term success. All operators must also be able to communicate their product and service offerings to their current and potential customers if they hope to grow their businesses. Effective marketing is the process foodservice operators utilize to do just that. Marketing is the process used by a businesses to inform potential customers about what it is offering for sale, and most importantly, why customers should buy from them." |
| Expansion of summary note |
Provided by publisher |
| 590 ## - CITATION |
|---|
| Citation |
Hayes, D. K., & Ninemeier, J. D. (2024). Marketing in foodservice operations. John Wiley & Sons, Inc.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Foodservice management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ninemeier, Jack D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |