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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 10eth ed. - xxxiv, 842 pages : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion.

Young Adult

ISBN: 9780078028977 (alk. paper) 0078028973 (alk. paper)

LCCN: 2013041596

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF 5823 / B38 2015

Dewey Class. No.: 659.1

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