Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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Material type: Text

TextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10eth edDescription: xxxiv, 842 pages : col. ill. ; 29 cmContent type:

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Summary: In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library			Available
Book	TUP Manila Library	General Circulation Section-GF	HF 5823 B38 2015 (Browse shelf(Opens below))	Available		P00029977

Includes bibliographical references and indexes.

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion.

Young Adult

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