Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler - 11th. ed. - Upper Saddle, New Jersey : Pearson Education, Inc., 2003. - 1 v., [various pagings] : col. illus. ; 25cm.
Various multi-media intructional aides, including a website, are available to supplement the text.
Includes image credits and indices.
0130336297
2002022481
Marketing--Management.
HF 5415.13 / K64 2003
Marketing management / Philip Kotler - 11th. ed. - Upper Saddle, New Jersey : Pearson Education, Inc., 2003. - 1 v., [various pagings] : col. illus. ; 25cm.
Various multi-media intructional aides, including a website, are available to supplement the text.
Includes image credits and indices.
0130336297
2002022481
Marketing--Management.
HF 5415.13 / K64 2003