Normal view MARC view ISBD view

Marketing strategy : a decision-focused approach /

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, c2011. - xv, 352 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

The seventh edition of Marketing Strategy: A Decision-Focused Approach focuses on strategic issues while providing specific tools and frameworks for making marketing decisions.

ISBN: 9780073381152 (alk. paper) 0073381152 (alk. paper)

LCCN: 2009043026

Nat. Bib. No.: GBB034415 bnb

Nat. Bib. Agency Control No.: 015500690 Uk

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / W35 2011

Dewey Class. No.: 658.8/02

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)