Normal view MARC view ISBD view

Marketing strategy : (Record no. 418)

MARC details
000 -LEADER
fixed length control field	01921cam a2200421 a 4500
001 - CONTROL NUMBER
control field	ADECB168419D4160B97B86EBE012DAD0
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240729140817.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	091015s2011 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009043026
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB034415
Source	bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	015500690
Source	Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780073381152 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073381152 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number	15946958
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocn436028032
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BTCTA
--	YDXCP
--	UKM
--	C#P
--	BWX
--	CDX
--	DLC
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	W35 2011
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/02
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
245 00 - TITLE STATEMENT
Title	Marketing strategy :
Remainder of title	a decision-focused approach /
Statement of responsibility, etc.	Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill/Irwin,
Date of publication, distribution, etc.	c2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 352 p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
520 ## - SUMMARY, ETC.
Summary, etc.	The seventh edition of Marketing Strategy: A Decision-Focused Approach focuses on strategic issues while providing specific tools and frameworks for making marketing decisions.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Mullins, John W.
Fuller form of name	(John Walker)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Source of acquisition	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Shelving location	Date last checked out
Library of Congress Classification	TUP Manila Library	TUP Manila Library	12/09/2015	Donation	D-03452		HF 5415.13 M35 2011	D00003452	05/27/2023	c.2	12/09/2015	Book
Library of Congress Classification	TUP Manila Library	TUP Manila Library	02/24/2015	Donation	D-03322		HF 5415.13 M35 2011	D00003322	06/04/2023		02/24/2015	Book	General Circulation Section-GF
Library of Congress Classification	TUP Manila Library	TUP Manila Library	12/09/2015	Donation	D-03545	2	HF 5415.13 M35 2011	D00003545	03/07/2024	c.3	12/09/2015	Book	General Circulation Section-GF	03/06/2024