The entrepreneur's manual : business start-ups, spin-offs, and innovative management /
White, Richard M.
The entrepreneur's manual : business start-ups, spin-offs, and innovative management / Richard M. White, Jr. - First edition. - x, 419 pages ; 25 cm.
Includes indexes.
1. An overview of your start-up's hurdles -- 2. Let's screw our heads on right -- 3. Select a growth or glamour industry -- 4. Market gap analysis -- 5. Disguised market testing -- 6. Develop your founders' team -- 7. Rig your company's incentives -- 8. Profit center controls -- 9. Your business plan -- 10. Your financial projections -- 11. The many venture capital avenues open to you -- 12. The entrepreneur profile -- 13. Venture capital appetite-whetting techniques -- 14. Making marketing make sense -- 15. The techniques of setting up distribution networks -- 16. The mechanics of sales -- 17. Tools for forecasting and controlling sales -- 18. Other techniques of insuring sales success.
This book intends to give you a workbook which explains, in everyday English, the simple and straighforward machinery to convert your ideas into a viable business.
0801964547 9780801964541
Entrepreneurship.
New business enterprises.
HD69.N3 / W48 1977
658.1/1
The entrepreneur's manual : business start-ups, spin-offs, and innovative management / Richard M. White, Jr. - First edition. - x, 419 pages ; 25 cm.
Includes indexes.
1. An overview of your start-up's hurdles -- 2. Let's screw our heads on right -- 3. Select a growth or glamour industry -- 4. Market gap analysis -- 5. Disguised market testing -- 6. Develop your founders' team -- 7. Rig your company's incentives -- 8. Profit center controls -- 9. Your business plan -- 10. Your financial projections -- 11. The many venture capital avenues open to you -- 12. The entrepreneur profile -- 13. Venture capital appetite-whetting techniques -- 14. Making marketing make sense -- 15. The techniques of setting up distribution networks -- 16. The mechanics of sales -- 17. Tools for forecasting and controlling sales -- 18. Other techniques of insuring sales success.
This book intends to give you a workbook which explains, in everyday English, the simple and straighforward machinery to convert your ideas into a viable business.
0801964547 9780801964541
Entrepreneurship.
New business enterprises.
HD69.N3 / W48 1977
658.1/1