The entrepreneur's manual : business start-ups, spin-offs, and innovative management / Richard M. White, Jr.

By:

White, Richard M

Material type: Text

TextPublisher: Radnor, Pa. : Chilton Book Co., [1977]Publisher: �1977Edition: First editionDescription: x, 419 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0801964547
9780801964541

Subject(s):

Additional physical formats: Online version:: Entrepreneur's manual.DDC classification:

658.1/1

LOC classification:

HD69.N3 W48 1977

Also issued online.

Contents:

1. An overview of your start-up's hurdles -- 2. Let's screw our heads on right -- 3. Select a growth or glamour industry -- 4. Market gap analysis -- 5. Disguised market testing -- 6. Develop your founders' team -- 7. Rig your company's incentives -- 8. Profit center controls -- 9. Your business plan -- 10. Your financial projections -- 11. The many venture capital avenues open to you -- 12. The entrepreneur profile -- 13. Venture capital appetite-whetting techniques -- 14. Making marketing make sense -- 15. The techniques of setting up distribution networks -- 16. The mechanics of sales -- 17. Tools for forecasting and controlling sales -- 18. Other techniques of insuring sales success.

Summary: This book intends to give you a workbook which explains, in everyday English, the simple and straighforward machinery to convert your ideas into a viable business.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Reference Section-GF Mezzanine	HD69.N3 W48 1977 (Browse shelf(Opens below))	Available		D00003867

Includes indexes.

This book intends to give you a workbook which explains, in everyday English, the simple and straighforward machinery to convert your ideas into a viable business.

Also issued online.

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